The Evolution of Search – Google’s New Social Search Results

Over the past week, I’ve been talking a lot about practicing search engine optimization in such a way that benefits can be gained through social network sites and other forms of socializing on the web. (Check out my previous article on How To Use Social Media To Effectively Improve SEO) Google now has an exciting new service called Social Search and what this does is provide relevant search results from conversations and posts your friends in your circle may have published in addition to regular organic search results.

The whole idea is that your friends and other contacts play a key role in your online life. These persons that you are connected with publish all types of information through tweets, blog posts, status updates, etc. This means that you can now have access to this public social web content that has special relevance to you. So this is where focusing on Keyword Optimization for Social Media plays a huge role and will especially affect these types of social search results.

Take a look at the videos below to get a broader picture of where Google is heading.

Also take a look at this video by Matt Cutts who is a part of the Google Search Quality Group. He will dive a bit further in the details.

Well that’s it. Are you convinced that you should start doing some SEO when using social media? I know I am.

The Relevance of Search Results Improved

Through Google’s Social Search, more priority is placed on getting results from our social circle, which is presumably more trustworthy than some random results from the search engine. We have a great deal of control over who and where social results come from and as Publishers what information is made available through google social search.

So go ahead, sign up for a Google Profile Here and start experimenting to realize the benefits of Social Search.

Discussion

The face of search is changing rapidly as search engines find more unique ways of providing the most relevant search results. Do you think that this new service from Google will improve your overall search experience? Will you start optimizing for social search results? Give it a try and leave a comment to let us know what you think.

Robyn-Dale Samuda is a Web Developer & Entrepreneur & is CEO of Creative Engine Jamaica - Web Design. He has a passion for the web and loves offering assistance and inspiration whenever possible and does so through Sam's Web Guide. He is also a Writer for the popular blog, Blogging Pro. Follow him on twitter Here

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8 Comments on "The Evolution of Search – Google’s New Social Search Results"

  1. Kimi says:

    I am learning alot about SEO and organic traffics at the moment, because i realized that organic traffics are very important. I want people find me LOL. Good article Robyn, as always :D
    .-= Kimi´s last blog ..Pagination or page number WordPress =-.

    • Sam says:

      Hey Kimi, or should I call you Mrs. Moody? :)

      Thanks a lot for reading. Being found through organic search results is just as important as any other source of traffic. Taking advantage of social media is another excellent way of doing so.

      If you need any help with SEO and other techniques please let me know.

      • Kimi says:

        Haha Robyn! I change to Kimi now ;) You’re right, all source of traffics are really important, It’s just that i didn’t care about organic traffic until i realized that it’s also important.
        Thanks so much for your kindness! I sure will come to you if i need helps. Greetings
        .-= Kimi´s last blog ..Pagination or page number WordPress =-.

  2. Jamaipanese says:

    this has it’s benefits but there are some privacy issues, as long as there is an off button it’s fine with me.
    .-= Jamaipanese´s last blog ..MTV Japan 2010 VMAs – Reggae Video Nominees =-.

    • Sam says:

      Thanks for visiting Kirk,

      This service does in fact offer total control of accessibility for all information within the social circle. So that’s a huge plus.

  3. Haven’t they been doing this for a while or was it just Twitter results?
    .-= Dennis Edell @ Direct Sales Marketing´s last blog ..TweetMeme Installed! I Have Some Questions… =-.

    • Sam says:

      That’s right Dennis.

      For some, this might be old news. However, I realized that there were still lots of persons who really are not aware of social search and how they can benefit as bloggers. I think results from twitter are most common because of how easily valuable information is exchanged through this medium and it is among the fastest growing platforms especially for businesses to benefit.

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