Guest blogging is one of the most powerful practices for making yourself known as a blogger or writer and will seriously push your blog promotion to a higher level. Personally, it has helped me to build some solid relationships with other bloggers, quickly grow my site’s traffic and dedicated readership and granted me the privilege of becoming a writer for one of the most popular blogs on the web, Blogging Pro.
Here is an excellent guide that will show you the great benefits achieved through dedicated guest blogging as well as how to master these golden opportunities. I will start the guide off with some Techniques & How To’s.
Guest Post on Popular High Traffic Blogs
As a new blogger one may feel intimidated by other successful bloggers in the industry and feel that they’re not good enough to even approach a star blogger with a request for guest posting. No worries, this is a natural feeling and is simply human nature. However, it is a fear that is not worth nurturing and requires bold steps to overcome. Forget your fears or doubts and go for the most popular blogs you can find and make that request. What’s the point in aiming small? You aim small, your traffic and popularity will be small as well.
Host Blog Should have an Author Profile Section & Allow Linking
Though you’re not guest posting for the sole purpose of gaining and not giving anything to the community, host bloggers really should offer some benefits to their guest bloggers. The basic benefits include, at least 2 links back to your blog, an author bio box below the post or an author bio page. Some bloggers will allow up to 4 links back to your site. Take advantage of these links with effective link text. So if I’m working on improving my search engine ranking for the keyword, “Sam’s Widgets” I would use that link text for particular relevant links to my site.
Guest Post Request Etiquette & How To Handle Rejection
Its very important to remember that the host blogger is not obligated to accept your guest post request and they can reject it for various reasons. In sending that e-mail to request the guest post:
- Be professional – I know you’re not applying for a job but no pro blogger wants a sloppy writer with a “don’t care” attitude writing for their blog. Such attitudes can show in your writing
- Offer a little history – Give a little background information on who you are to better connect with your potential host
- Have a signature line – Have a signature line for your e-mails; it just looks better
- Be polite – Ask kindly for the guest post; don’t demand it
- Be concise and get to the point
In the unfortunate scenario where your request is denied, thank the blogger for their time and move on. Do Not take the rejection personally. Ask the blogger why you were rejected so that you can be better equipped for future requests. That is the most important part in that case.
Read & Follow Guest Post Guidelines
These guidelines are usually found on the blogger’s guest post page and provides information regarding what they are expecting from guest authors. If you know you can’t adhere to the rules after reading then don’t bother to request it. It really is a waste of time to send in a guest post while completely ignoring the guidelines. The host blogger will most likely reject it.
Targeting The Right Niches
You don’t have to guest post only on blogs within your niche since it depends on what you write about. For example, if your blog is about “Become a better blogger or writer” then you don’t need to target blogs that talk about the same thing. Such a topic is beneficial to a broad cross-section of readers and can help them to become better writers in their various fields. So decide which audience can benefit from your advice or topics and write for them. These will be particularly more rewarding.
Choose Your Best Work For Your Guest Posts
Frequently, my guest posts are 10 times better than my own posts for my blog. That’s just how I am, more effort goes into the things I offer others than for myself. Its not a bad trait to adapt. Ensure that you are offering the best quality of work for your host blog; blow some minds away! If you get an opportunity to write for a blog like Problogger.net, which has over 100,000 subscribers, your blogging name could be made just like that. Read my 10 Brilliant Tips For Creating Killer Content For Your Blog article to get yourself started here.
Now for the benefits; here are some attractive benefits for launching an effective guest posting campaign.
Set Reasonable Targets & Flourish Through Victory
It would be best that you set a goal for the number of guest posts you would like to write each month while visualizing your success through it. Make it a part of your blog building strategy by writing your targets down. This will make your goal more tangible and easier to achieve and appreciate. The more goals you achieve in your blogging journey the more fulfilling it becomes and your drive for success becomes stronger.
Quality Link Building
Guest posting on high traffic, high google pagerank blogs will give you the distinct advantage of building superior quality, spam free backlinks to your site. I can guarantee you if you publish 4 to 5 guest posts per week, all on sites with pageranks of 4 or higher, using relevant linking, you will be rewarded with a google pagerank of no less than 2 after 2 months of guest posting. That’s pretty good, especially for new blogs.
Even more important; if you’re trying to rank in search engines for a particular keyword or phrase like “Overweight Pets,” having hundreds of links to your site with that text will help you to dominate the search results for that keyword.
Gain Credibility & Influence
100,000 unique one-time visitors to a blog per month is not worth as much as 50,000 dedicated readers. Since dedicated readers offer feedback and are usually very interactive with your sites. These are the persons who trust your advice and purchase your products. Better to have even 10,000 dedicated readers spending $5.00 per month with you than 100,000 who find you, do nothing and never return. The dedicated reader is what we should cherish and we keep them by consistently producing excellent content. Become a star on popular, credible blogs through guest posting and you will quickly build a following for yourself and exercise massive influence. Then there is reputation gained through association, so write for blogs with superb reputations.
In addition to link building you are sure to get new and a long-term flow of traffic from the host blog if your posts are interesting. So use those linking opportunities and ensure these new visitors are greeted with quality content and/or services on your site.
Collaborate & Learn From The Experts
If you develop a very unique talent within your niche, it will be easily identified by the professionals when you guest post. People will seek you for advice and also request for you to write for them. Oftentimes with attractive compensation. Never be afraid or doubtful about your abilities. There are pros in your niche who are more than willing to help you take your blogging career to heights of victory. Collaboration with a master in your field will ensure your success.
Following this guide will secure your success through link building, improving your blog’s popularity, brand and influence; ultimately to highest levels possible.
Please share with us your experiences with guest blogging, both good and bad, and let us know how beneficial it has been for you. Feel free to also offer advice from your experiences by leaving a comment below.