60+ Amazing Blogging & Social Media Statistics & Facts Revealed

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There is definitely a lot happening these days in the blogosphere; more than we know and can even fathom. The art of blogging and the use of social media has consistently and rapidly increased over the years and are showing no signs of slowing down as the world gradually embraces the power and freedom experienced online.

To help us understand what’s really happening, there are a few kind, hardworking and blessed individuals who spend the time and money to do the research to find out who’s blogging, how, when, where and why. Thanks to them, I’m, able to compile this post and reveal some very interesting facts about blogging and social media and their impact.

So here are some mind-blowing statistics that show what’s really happening in the blogosphere, social media and beyond.

Statistics of the Blogosphere

  1. More than 133,000,000 blogs have been indexed by Technorati since 2002
  2. 77% of Internet users read blogs according to Universal McCann
  3. Blogging is equally popular among both men and women with 50.9% of bloggers being female and 49.1% being male.
  4. The United States has the largest share of bloggers with 29.22% of bloggers coming from the U.S.
  5. 60% are 18-44, 75% have college degrees and 40% have graduate degrees
  6. One in four has an annual household income of $100K
  7. Around half of Bloggers are working on at least their second blog
  8. 86% have been blogging for at least a year
  9. 70% of all respondents say that personal satisfaction is a way they measure the success of their blog
  10. 61% say they blog in order to supplement their income.
  11. 53% of professional Bloggers are interested in attracting new clients from blogging.
  12. 57% say that their future plans include blogging even more (including 74% of 18-24 year olds).
  13. Part-Timers, Pros, and Self-Employed Bloggers are blogging more than ever, while Hobbyists are blogging somewhat less.
  14. 15% of Bloggers spend 10 or more hours each week blogging.
  15. One in five Bloggers report updating on a daily basis.
  16. The most common rate of updating is 2-3 times per week.
  17. The majority of blogs use tags (85%).
  18. 82% of respondents say that they post photos to their blog, making images the most popular form of multimedia.
  19. Bloggers participate in an average of 5 activities to drive traffic to their blogs.
  20. 72% of respondents are classified as Hobbyists, meaning that they report no income related to blogging
  21. 38% of bloggers post brand or product reviews.
  22. 56% say that their blog has helped their company establish a positioning as a thought leader within the industry.
  23. 58% say that they are better-known in their industry because of their blog

Blogging Platform Traffic Statistics & Demographics

According to Compete.com, WordPress.com dominates the blogosphere with approximately 35 Million unique visitors per month as of May 2010. The graph below shows a comparison of monthly unique visitor traffic between WordPress.com, Tumblr, Posterous, Typepad and Blogger over the past year.

More than 133,000,000 blogs have been indexed by Technorati since 2002
* 77% of Internet users read blogs according to Universal McCann
* Two-thirds of Bloggers are male (c%u2019mon ladies, start Blogging!)
* More than half are married and more than half are parents
* 60% are 18-44 * 75% have college degrees and 40% have graduate degrees
* One in four has an annual household income of $100K
* Around half of Bloggers are working on at least their second blog
* 68% have been blogging for two years or more
* 86% have been blogging for at least a year
* 70% of all respondents say that personal satisfaction is a way they measure the success of their blog
* 72% say they blog in order to share their expertise.
* 61% say they blog in order to supplement their income.
* 53% of professional Bloggers are interested in attracting new clients from blogging.
* 72% of those who are self-employed and blogging are interested in attracting new clients.
* 57% say that their future plans include blogging even more (including 74% of 18-24 year olds).
* Part-Timers, Pros, and Self-Employed Bloggers are blogging as much as or more than ever (73%, 76% and 80%, respectively), while Hobbyists are blogging somewhat less.
* 15% of Bloggers spend 10 or more hours each week blogging.
* One in five Bloggers report updating on a daily basis.
* The most common rate of updating is 2-3 times per week.
* The majority of blogs use tags (85%).
* 82% of respondents say that they post photos to their blog, making images the most popular form of multimedia.
* Bloggers participate in an average of 5 activities to drive traffic to their blogs.
* 72% of respondents are classified as Hobbyists, meaning that they report no income related to blogging
* 56% say that their blog has helped their company establish a positioning as a thought leader within the industry.
* 58% say that they are better-known in their industry because of their blog

Sysomos, a provider of social media analytics, has also presented a report based on an analysis done on 100 Million blog posts showing bloggers’ age, gender and locations. You can find the full report here and below you will see a table of percentages of bloggers by location.

Blogging Country ShareBased on the table above, we see that the majority of bloggers in the world reside in the United States by it does not deter the fact that blogging is truly a global activity and can be launched successfully from any country.

Social Media Statistics

We cannot deny the power of social media and its endless possibilities when it comes to launching and growing your business and truly connecting with the world. The statistics below will give you an idea of social media’s reach and impact on the world and should help convince you of its effectiveness if you’re still doubtful about it.

  1. Over 50% of the world’s population is under 30-years-old
  2. 96% of them have joined a social network
  3. Facebook now tops Google for weekly traffic in the U.S.
  4. Social Media has overtaken porn as the #1 activity on the Web
  5. 1 out of 8 couples married in the U.S. last year met via social media
  6. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
  7. Facebook added over 200 million users in less than a year
  8. iPhone applications hit 1 billion in 9 months.
  9. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
  10. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
  11. Yet, QQ and Renren dominate China
  12. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  13. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
  14. More than 700,000 local businesses have active Pages on Facebook.
  15. More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60M Facebook users engage with it across these external sites each month.
  16. The fastest growing segment on Facebook is 55-65 year-old females
  17. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  populations of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
  18. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
  19. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
  20. Instead they are distributing: eReaders + iPads + Tablets
  21. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  22. The #2 largest search engine in the world is YouTube
  23. While you watch this 100+ hours of video will be uploaded to YouTube
  24. Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
  25. There are over 200,000,000 Blogs in existence
  26. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  27. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $1,712.32 per hour
  28. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  29. 34% of bloggers post opinions about products & brands
  30. Do you like what they are saying about your brand? You better.
  31. People care more about how their social graph ranks products and services  than how Google ranks them
  32. 78% of consumers trust peer recommendations
  33. Only 14% trust advertisements
  34. Only 18% of traditional TV campaigns generate a positive ROI
  35. 90% of people that can TiVo ads do
  36. Kindle eBooks Outsold Paper Books on Christmas
  37. 24 of the 25 largest newspapers are experiencing record declines in circulation
  38. 60 million status updates happen on Facebook daily
  39. We no longer search for the news, the news finds us.
  40. We will non longer search for products and services, they will find us via social media
  41. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
  42. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
  43. The ROI of social media is that your business will still exist in 5 years

Discussion & Conclusion

What can we learn from these statistics? The main thing anyone should realize is that blogging and social media are here to stay, at least for now, and any viable online business can be launched beyond traditional boundaries and truly excel globally.

What are your thoughts on the distant future of blogging and social media? Please leave a comment below, we would love to hear from you.

Sources:

Socialnomics by Erik Qualman
Technorati’s State of the Blogosphere
Sysomos Analytics

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22 Responses

  1. Nasrul Hanis

    07/14/2010, 01:20 pm

    Interesting and awesome facts!

    It’s not surprising to see these facts nowadays however there’s something that we can learn from these facts – keep supporting the technology for sharing doing good deeds by helping others and we’ll together enjoy various benefits from it! :D

    Reply
    • Sam

      07/22/2010, 08:57 pm

      Thanks for reading and giving your input Nasrul :)

      There is definitely a lot to be learned from these stats. It also shows huge successes can come from many ideas that start out small.

      Reply
  2. Colleen

    07/14/2010, 10:36 pm

    A bunch of amazing stuff here Rob. Just spent several minutes studying these facts. I found this one interesting, “90% of people that can TiVo ads do” I would think is a person has a TiVo they would skip the ads. I guess the 10% accounts for SuperBowl ads, eh!

    Reply
    • Sam

      07/22/2010, 08:59 pm

      Thanks for commenting Colleen :D

      That 10% would definitely be towards those superbowl ads. They’re more like short comedies than ads. The only ads worth watching!

      Reply
    • Sam

      07/22/2010, 09:02 pm

      Hey Shiva, thanks for commenting :)

      Blogging truly is a blessing and I hope we will both continue to grow as it becomes even bigger and more powerful.

      Reply
  3. Carl

    07/18/2010, 02:07 pm

    Wow. A lot of work went into this one post. It could have been split into many.
    I think “social media” will kill blogs real soon.
    People don’t have the attention span to even read a full blog post anymore :(

    Reply
    • Sam

      07/22/2010, 09:12 pm

      Hey Carl, thanks for your input :)

      I don’t think blogs will really die, I think there will always be people who will take the time to read once the topic is interesting. Social media may steal a great deal of users’ attention but not kill blogging. There’s room for everyone if we’re just creative.

      Reply
  4. Jason Orban

    07/18/2010, 10:03 pm

    Great list first off. Ellen and Ashton have more followers than Ireland, Norway, and Panama. Wow! They need to start charging for sponsored tweets if they dont already they would make a fortune. Not that they need the money anyways lol.

    I seen a few posts in the Warriorforum stating that Email marketing will die off eventually and it will be all about social media. While I agree social media is here to stay, I also think Email marketing is too valuable and will not be going away anytime soon.

    As far as Blogging goes if you want to supplement your income start a blog on something that you are passionate about, and update your blog at least 3 times a week. Monetize it through affiliate marketing, Adsense, sponsored ads, ETC… Blogs also rank better in the serps than your traditional website.

    Great post, thanks!

    Reply
    • Sam

      07/22/2010, 09:18 pm

      Thanks for reading Jason, awesome input :)

      Blogging and social media have definitely captured a great deal of the market’s attention and is growing to become more effective than simple e-mail marketing. I do agree that e-mail marketing is too valuable and will be here to stay for the long-term. However, marketers will need to develop new ways of selling and communicating and not just rely on e-mail marketing.

      If you want your SE rankings to move fast, maintain a blog on a regular schedule. It works great in building authority once its done right.

      Thanks for commenting Jason.

      Reply
  5. Anna Haller

    07/19/2010, 07:19 am

    Social media is a force to be reckoned with and is here to stay that is for sure. Thanks for these facts, these are always nice to use as reference points.

    Anna

    Reply
  6. used tires

    07/24/2010, 12:07 pm

    It’s always fun to look at these statistics! I am glad to see Brazil being in the top 4 countries, now that statistic really makes sense to me, especially considering Brazil’s size as a country. Although I am highly surprised at the fact that there is no Russia, considering the country’s bigger size compared to Brazil.

    Till then,

    Jean

    Reply
  7. r4i

    07/31/2010, 01:42 am

    A collection of social media research facts and stats, organized by date in which they were published. If you have a better idea for how to organize this, let us know.

    Reply