There is definitely a lot happening these days in the blogosphere; more than we know and can even fathom. The art of blogging and the use of social media has consistently and rapidly increased over the years and are showing no signs of slowing down as the world gradually embraces the power and freedom experienced online.
To help us understand what’s really happening, there are a few kind, hardworking and blessed individuals who spend the time and money to do the research to find out who’s blogging, how, when, where and why. Thanks to them, I’m, able to compile this post and reveal some very interesting facts about blogging and social media and their impact.
So here are some mind-blowing statistics that show what’s really happening in the blogosphere, social media and beyond.
Statistics of the Blogosphere
- More than 133,000,000 blogs have been indexed by Technorati since 2002
- 77% of Internet users read blogs according to Universal McCann
- Blogging is equally popular among both men and women with 50.9% of bloggers being female and 49.1% being male.
- The United States has the largest share of bloggers with 29.22% of bloggers coming from the U.S.
- 60% are 18-44, 75% have college degrees and 40% have graduate degrees
- One in four has an annual household income of $100K
- Around half of Bloggers are working on at least their second blog
- 86% have been blogging for at least a year
- 70% of all respondents say that personal satisfaction is a way they measure the success of their blog
- 61% say they blog in order to supplement their income.
- 53% of professional Bloggers are interested in attracting new clients from blogging.
- 57% say that their future plans include blogging even more (including 74% of 18-24 year olds).
- Part-Timers, Pros, and Self-Employed Bloggers are blogging more than ever, while Hobbyists are blogging somewhat less.
- 15% of Bloggers spend 10 or more hours each week blogging.
- One in five Bloggers report updating on a daily basis.
- The most common rate of updating is 2-3 times per week.
- The majority of blogs use tags (85%).
- 82% of respondents say that they post photos to their blog, making images the most popular form of multimedia.
- Bloggers participate in an average of 5 activities to drive traffic to their blogs.
- 72% of respondents are classified as Hobbyists, meaning that they report no income related to blogging
- 38% of bloggers post brand or product reviews.
- 56% say that their blog has helped their company establish a positioning as a thought leader within the industry.
- 58% say that they are better-known in their industry because of their blog
Blogging Platform Traffic Statistics & Demographics
According to Compete.com, WordPress.com dominates the blogosphere with approximately 35 Million unique visitors per month as of May 2010. The graph below shows a comparison of monthly unique visitor traffic between WordPress.com, Tumblr, Posterous, Typepad and Blogger over the past year.
Sysomos, a provider of social media analytics, has also presented a report based on an analysis done on 100 Million blog posts showing bloggers’ age, gender and locations. You can find the full report here and below you will see a table of percentages of bloggers by location.
Based on the table above, we see that the majority of bloggers in the world reside in the United States by it does not deter the fact that blogging is truly a global activity and can be launched successfully from any country.
Social Media Statistics
We cannot deny the power of social media and its endless possibilities when it comes to launching and growing your business and truly connecting with the world. The statistics below will give you an idea of social media’s reach and impact on the world and should help convince you of its effectiveness if you’re still doubtful about it.
- Over 50% of the world’s population is under 30-years-old
- 96% of them have joined a social network
- Facebook now tops Google for weekly traffic in the U.S.
- Social Media has overtaken porn as the #1 activity on the Web
- 1 out of 8 couples married in the U.S. last year met via social media
- Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
- Facebook added over 200 million users in less than a year
- iPhone applications hit 1 billion in 9 months.
- We don’t have a choice on whether we DO social media, the question is how well we DO it.”
- If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
- Yet, QQ and Renren dominate China
- 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
- 80% of companies use social media for recruitment; % of these using LinkedIn 95%
- More than 700,000 local businesses have active Pages on Facebook.
- More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60M Facebook users engage with it across these external sites each month.
- The fastest growing segment on Facebook is 55-65 year-old females
- Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama. Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
- 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
- Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
- Instead they are distributing: eReaders + iPads + Tablets
- What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
- The #2 largest search engine in the world is YouTube
- While you watch this 100+ hours of video will be uploaded to YouTube
- Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
- There are over 200,000,000 Blogs in existence
- Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
- If you were paid a $1 for every time an article was posted on Wikipedia you would earn $1,712.32 per hour
- 25% of search results for the World’s Top 20 largest brands are links to user-generated content
- 34% of bloggers post opinions about products & brands
- Do you like what they are saying about your brand? You better.
- People care more about how their social graph ranks products and services than how Google ranks them
- 78% of consumers trust peer recommendations
- Only 14% trust advertisements
- Only 18% of traditional TV campaigns generate a positive ROI
- 90% of people that can TiVo ads do
- Kindle eBooks Outsold Paper Books on Christmas
- 24 of the 25 largest newspapers are experiencing record declines in circulation
- 60 million status updates happen on Facebook daily
- We no longer search for the news, the news finds us.
- We will non longer search for products and services, they will find us via social media
- Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
- Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
- The ROI of social media is that your business will still exist in 5 years
Discussion & Conclusion
What can we learn from these statistics? The main thing anyone should realize is that blogging and social media are here to stay, at least for now, and any viable online business can be launched beyond traditional boundaries and truly excel globally.
What are your thoughts on the distant future of blogging and social media? Please leave a comment below, we would love to hear from you.