How To Effectively Write Convincing Articles That Actually Make Money

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This is a guest post by CJ of Affiliate Groundz who  is an Affiliate Marketer and Blogger. Learn more about his online money making journey at his blog.

Now, like most people, you probably still write your articles the wrong way and make no sales from your efforts. Sounds like you? Yeah, I already know it does. Because if you were already making as much money as you wanted, you wouldn’t be reading this. So what’s the difference between an article that makes money and an article that doesn’t?

That was a pretty broad question on my part, but I did that deliberately because the differences are many. There are questions you need to ask yourself before you even start writing. These are the questions that even I ask myself today when writing articles and going live with them. Check them out below.

Basic Questions To Ask Yourself Before Writing

The first question you need to ask yourself is, do you know enough about the product you’re promoting? New Affiliates have a bad habit of trying to promote a product they really know nothing about. And in most cases, if you don’t know enough about the product you’re trying to promote, then you don’t know anything about your target audience and they quickly identify you as an unreliable source.

Another question is do you know who your target audience is? If you don’t know who you’re promoting to and your idea is just to promote to the general public then you have a problem and you’re less likely to make sales.

The last question you need to ask yourself is do you have proof that your product actually sells? Even if your article is flawless, if the product you’re promoting doesn’t sell, it doesn’t sell. It’s like being a girl scout, using  the “cute little girl” method of getting you to buy something. But instead of selling girl scout cookies, trying to sell you tap water in a cup.

To find out proof that the product you’re promoting actually sells, first look at the product page and ask yourself if you’d buy their product if you needed it. Then if you’re promoting a Clickbank product, check out your products gravity or “grav” for short. If using Commission Junction, check out Network Earnings.

Coming Up With That Killer Title & Header

I like to look at titles and headers as a book cover. And while you’re never supposed to judge a book by it’s cover, most people do. If you’re promoting a product such as “A Six Day Guide to Six Pack,” if your article title is “How to Get A Six Pack” you’re probably going to immediately lose your readers’ attention because that title is no different than the average. Now if you have a title like “How to get a Six Pack & The Hottest Girl At The Beach,” that immediately makes most guys want to keep reading.

Now the header is pretty simple. You don’t always need it. The header is something I generally like to add if I couldn’t make the title as interesting as I wanted to. A title would be something like “How I got my High school Crush,” then the header would be right under it in smaller font and would be something like “…And how you could too.”

Providing Information While Keeping Your Readers’ Attention

Now you’ve got the readers attention. DO NOT see the intro as a point for you to start rambling and bore the reader. The intro paragraph needs to be almost as interesting as the title. At this point you want to tease the reader with questions you already know they have and then tell them they can find the answers in your body paragraph. Once you do that, you’re pretty much guaranteed they’ll look at what you have to say. And like I said earlier, it’s OK to place a link to your product in your intro paragraph.

Now when writing the body, this is where you make sure that you include information you don’t think the average member of your target audience would know but not too much, or they won’t need to buy your product. This is where you gain credibility. You want to sound like you know what you’re talking about and actually understand where your audience members are coming from; and if you’re doing Affiliate Marketing the right way, you should know where your audience members are coming from.

As a tip, when you’re done writing your body, make sure you go back over it to ensure that it’s informative but still fun to read with a light tone. If your article body is too boring, the reader is going to leave your page. You don’t want this to happen.

Summing Up & Making The Sales

Now it’s time for you to sum up your article with a closing that leaves your readers wanting more, ultimately leading them to clicking your Affiliate links. Think of your closing as a cliff hanger to a really good movie, but instead of making your audience wait for the sequel, they have access to the sequel through your beautiful Affiliate link.

If you follow these steps, you’ll be guaranteed to make money online and gain a huge advantage over the average blogger. Good luck!