We are looking for a Social Media Specialist to work in the fast-growing Internet Marketing department of our client – a leading specialist retailer. Primary responsibilities will be refining social media strategies, engaging in proactive link building, developing relationships within their market, tracking the effectiveness of campaigns, and maintaining day-to-day social media conversations.
Essential Functions
- Identify, incentivize, and pitch brand influencers in various social media outlets. This includes external outreach and link building.
- Actively participate in social media conversations as the eyes, ears, and voice of our brand.
- Recommend social media marketing & link building campaigns, including requirements definition, scope, deliverables, schedules, and budgets.
- Aid in refinement of social media strategies for Facebook, Twitter, YouTube, Foursquare, blogs, forums, and more.
- Facilitates integration of social media efforts with key internal (SEO, Content) and external stakeholders.
- Establish KPIs for social media, PR, and link building. Analyze, review, and report on campaign effectiveness in an effort to maximize results.
- Monitor social media emerging trends/best practices and provide proactive recommendations.
Requirements
- Bachelor’s Degree in Communications, English, Public Relations, Journalism or related field.
- 1-3 years in public relations/communications preferred.
- Actively participates in Social Media (Facebook, Twitter, LinkedIn, etc.) and has strong understanding of current and emerging social media channels.
- In depth knowledge of Social Media tools and techniques.
- Experience pitching bloggers and able to drive qualified traffic to via organic (non-paid) means.
- Organized, detail oriented and focused on execution.
- Solutions oriented/problem solver. Ability to drive initiatives in uncharted waters.
- Active listening skills with a strong sense of customer service.
- A love of both creativity and data.
- Strong editorial background preferred with outstanding writing/journalistic skills.
- Working knowledge of Search Engine Optimization preferred (not necessarily implementation, but an understanding of the concepts).
How To Apply
Please send resume and salary requirements to lajobs10@artisancreative.com.
Artisan’s Bio: Artisan Creative has spent the last 20+ years in creative staffing and recruitment helping candidates find both freelance and full time roles in the Print, Interactive, Broadcast, Marketing and Communication fields.
With offices in Los Angeles, San Francisco, Chicago and New York, we have worked with a variety of clients – from Advertising/Design agencies and Entertainment companies to leaders in Healthcare, Financial Services,Technology and Manufacturing. For a complete list of our core capabilities, please visit www.artisancreative.com
Artisan Creative is an Equal Opportunity Employer
