Twitter right now is one of the largest social search engines on the web and though, in the past, there have been some talk about Twitter replacing Google as a search engine, ultimately it has become the perfect complement for Google and traditional search engine marketing. With over 200 Million tweets per day, Twitter is a massive database, storing and facilitating conversations that are visible by practically anyone who is willing to look.
People are talking about products, services, good / bad experiences, new ideas, moods, wants, needs and just about everything that can be expressed in 140 characters. This raw conversational data is your window into discovering what your audience is all about and through Twitter, you are able to effectively target the things of which your audience is interested.
Let’s take a look at how you can start producing market driven content that is easily monetized through the use of search.twitter.com.
The Importance of Knowing Your Audience
Basic marketing practices involve conducting market research, studying the preferences and nature of consumers and prospects, studying buying history and lots of other trends. All this data is important for marketers and online publishers like ourselves to ascertain a predictable outcome from our efforts and also help to define worthwhile, realistic targets.
You may have developed a passion for your niche and business but what good are your skills and knowledge if you have no idea who you’re trying to sell to and what they’re truly interested in. The marketers who know more about their audience will have a great competitive advantage since they will know precisely which direction to focus their marketing efforts rather than by chance. Almost like looking into the future through a magical crystal ball.
How Does Twitter’s Search Engine Apply To Blogging & Other Types of Business?
Let’s say you have decided to start blogging about cooking and initially you’re not quite sure how your potential audience will respond to your content. Using search.twitter.com we can do a search for cooking, baking, or food. Or a blog about exercise and losing weight could search for ‘lose weight’ and the results will show exactly what people are talking about, what they think about the topics and how they interact with others.
After spending some time to study this information, you should get a pretty good idea of the direction you need to take. Twitter is where people and conversations are and wherever there is a large crowd then the money will follow. So whether you are producing content for your blog or selling products and services, you have access to market insights through this unique search tool.
To start building your blog further, engage this new found crowd by following them, start conversations about the relevant topics, introduce yourself and let them know what you’re about and greatest of all, build relationships; do not spam.
Be Prepared!! Focus on Content
Above all things quality content is critical for the success of your online business. After you’ve captured the attention of the crowd, you need to have something on your site that keeps them coming back for more. This is where you need to go all the way. There is no room for mediocrity or copied, regurgitated content. Quality content will separate you from the average blogger and business person, placing you in the perfect position to excel, increase sales and attract deals that build your brand.
Ensure that you have calls to action like subscribing to RSS feeds, e-mail and following your social profiles. Capture all connections and visits.
Conclusion & Discussion
To know your audience is to possess the keys to the success of your business. Make studying interactions and prospects on Twitter a part of your daily routine and write down your findings. At the end of the day you should come to some solid conclusions about your niche and have discovered brilliant ideas for building your business and brand, as well as connecting and capturing the attention of your audience.
What’s your take on this? Have you ever used Twitter’s search engine for research? Let us know what you think in the comment section below. We would love to hear from you.