Your smartphone is a resource for social media that cannot be ignored. Accessing social networks from Blackberry.com business phones or other smartphones increases the opportunity to monitor what others are saying about you, and communicate with your audience. As social networking from mobile devices has become more popular, a variety of tools made specifically for smartphones have emerged. Take advantage of them, and your social media strategy will be off on the right foot.
Rather than loading your phone’s Internet browser each time you want to get onto a social media site, get the apps that are designed specifically for your social network. This allows you to get to your social media account much more quickly. The BlackBerry Facebook application and iPhone LinkedIn app are among the tools out there — and you can also get instant messaging tools like BlackBerry Generation. Chances are, if you have a smartphone from a major manufacturer, apps have been designed to give you fast access to sites like Facebook and Twitter.
Download a Dashboard
Dashboards let you see multiple social media accounts at the same time. As an added bonus, many social dashboards let you schedule future updates. That’s right — you don’t have to log on at noon and send a Facebook update or Tweet, you can just ask your dashboard app to send it for you at that time. This strategy will lead to more consistency in your posts, something that is valued by your followers.
Take Advantage of the Camera
Your smartphone has a camera — so take advantage of it. Instead of just sending a tweet about how great your company event is, snap a photo of the packed crowd and upload it you your social networking site. Adding media to your posts gives your friends and consumers a more vivid picture of what you’re talking about. When they comment on what you’ve posted, a new opportunity for conversation is born. Many sites also allow you to upload videos from your device.
For more information on how to manage your social media accounts from your smartphone, take a peek at this article from Social Media Magic about how to best manage a social media presence via smartphone access.