Google states that there are over 200 factors used for ranking websites and determining site authority in search engine results pages. Some factors, however, have more weight than others and proper practice and use of these will guarantee a healthy search engine profile and attract tons of targeted traffic to your site / blog.
Here are 26 major factors that Google uses in measuring up your site / blog and determining your authority. Although there are over 200 factors, the ones listed below provide more powerful results within the shortest period of time.




