For years the art of search engine optimization has been praised as the end-all, be-all in runningasuccessful, money making website; and because of this thought, many persons self proclaimed as “SEO Experts” started popping up all over the web creating a lot of hype surrounding SEO practices and in the process, sent a lot of their dedicated followers on wild goose chases that yielded little worthwhile results.
The truth is that Google, the biggest authority on SEO and search, provides all the information and strategies required for mastering your niche through search. The information they provide is surprisingly very simple and straightforward and will prove to be less hassle and reap more rewards.
So let’s do some myth busting to shed some light on the truth about SEO. Continue reading →









The Art of Community Optimization – Maximize Your Blog’s Potential
Most of us know about Search Engine Optimization (SEO) and the benefits that can be enjoyed when a blog is perfectly optimized within its niche for relevant search engine traffic. However, with the massive changes taking place on the web and additional avenues created everyday for attracting new traffic we cannot focus on SEO alone. This is where what I like to call Community Optimization comes in. Community Optimization is definitely a subset of Social Media Optimization (SMO) but let’s focus on how we can develop and grow our blog’s community directly through community building interactions and practices.
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